Advocacy Toolkit

Hosting a Pre-election Meeting

An event during the election campaign can be a great way to discuss important issues with candidates and educate members of your community. You can structure the meeting in various ways, including a roundtable discussion, a town hall meeting or a debate.

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Advocacy Toolkit

Useful information on different methods of advocacy. Read more

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Tools for Education

Learn about The Blanket Exercise, The Power Flower Exercise and Dish on Dignity.

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Meeting with young people

Engaging Younger Generations

Younger generations should be seen and heard. In fact, they are citizens with rights and responsibilities in Canada, and their unique perspectives should be considered. The question is: How can younger generations engage in advocacy?

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A man looking at a smartphone screen

Using Social Media

Social media is here to stay. The use of social media in Canada today shows a powerful trend among the population. People of all ages are increasingly using social media daily.

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Writing a letter

Writing a Letter to a Cabinet Minister

Depending on the policy or concern, you may want to send a letter (or e-mail) to a cabinet minister. Your MP may not be fully aware of the issues you are concerned with and they may have less influence over the policy.

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Demonstration / march

Organizing a Demonstration

Demonstrations can be an effective visible statement of support for a cause. They can increase public awareness or public support for the issue, and they can send a clear and strong message to decision-makers.

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Fake Dictionary, Dictionary definition of the word Advocacy

Writing a Press Release

A press release provides information to various sectors of the media concerning a newsworthy topic or event.  It is a great way to get information to the public.  It should be short and should catch the attention of the news editor.  You can send it by email, mail, or fax.

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TV interview

Working with the Media

Working with the media is an important component of any advocacy strategy. It can increase public awareness and can also catch the attention of elected officials. You may find yourself engaging with the media through writing press releases and letters to the editor, or by offering information to a journalist. The media may also contact you for an interview. It’s important to know how to approach the media and how to get your voice heard through newspapers, television, and the radio.

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Public meeting

Organizing a Public Meeting

A public meeting can help you to gain support for your cause by educating other members of your community.  It can also catch the attention of the media and decision-makers.  It is a forum for interaction, for discussion of alternative viewpoints, and can provide an opportunity to question a public official.

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