Advocacy Toolkit Extra

Writing a letter

Writing a Letter to a Cabinet Minister

Depending on the policy or concern, you may want to send a letter (or e-mail) to a cabinet minister. Your MP may not be fully aware of the issues you are concerned with and they may have less influence over the policy.

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A man looking at a smartphone screen

Using Social Media

Social media is here to stay. The use of social media in Canada today shows a powerful trend among the population. People of all ages are increasingly using social media daily.

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Meeting with young people

Engaging Younger Generations

Younger generations should be seen and heard. In fact, they are citizens with rights and responsibilities in Canada, and their unique perspectives should be considered. The question is: How can younger generations engage in advocacy?

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Tools for Education

Learn about The Blanket Exercise, The Power Flower Exercise and Dish on Dignity.

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Formulating Objectives

After researching your concern, you will be able to define clear objectives for your advocacy work. Your research will help you choose both your direction and targets.

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Demonstration / march

Organizing a Demonstration

Demonstrations can be an effective visible statement of support for a cause. They can increase public awareness or public support for the issue, and they can send a clear and strong message to decision-makers.

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TV interview

Working with the Media

Working with the media is an important component of any advocacy strategy. It can increase public awareness and can also catch the attention of elected officials. You may find yourself engaging with the media through writing press releases and letters to the editor, or by offering information to a journalist. The media may also contact you for an interview. It’s important to know how to approach the media and how to get your voice heard through newspapers, television, and the radio.

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Choices

Choosing Tactics

Figuring out what to do about a particular issue can be the most challenging—and important—part of a campaign. The most effective advocacy strategy uses a diversity of methods—or tactics. The tactics you choose will depend on the issue and the political context. The following chart will help you decide your tactics for action.

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Meeting with civil servants

Meeting with civil servants

Civil servants are an important part of the policy process. They play a key role in preparing options beforehand. Once legislation is passed, it is up to the appropriate department to implement these changes.

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Working with Others

Inviting others to participate in your advocacy work is a good way to build morale and increase your influence. You may know others who are already concerned about the same cause, or you may invite others to learn more. You can also contact organizations that are already working on your cause or that may be interested in getting involved. Building relationships with others can facilitate information-sharing, and increasing your network of advocates will strengthen your campaign!

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