ByNovember 12, 2014
Depending on the policy or concern, you may want to send a letter (or e-mail) to a cabinet minister. Your MP may not be fully aware of the issues you are concerned with and they may have less influence over the policy.
Working with the media is an important component of any advocacy strategy. It can increase public awareness and can also catch the attention of elected officials. You may find yourself engaging with the media through writing press releases and letters to the editor, or by offering information to a journalist. The media may also contact you for an interview. It’s important to know how to approach the media and how to get your voice heard through newspapers, television, and the radio.
Figuring out what to do about a particular issue can be the most challenging—and important—part of a campaign. The most effective advocacy strategy uses a diversity of methods—or tactics. The tactics you choose will depend on the issue and the political context. The following chart will help you decide your tactics for action.
Inviting others to participate in your advocacy work is a good way to build morale and increase your influence. You may know others who are already concerned about the same cause, or you may invite others to learn more. You can also contact organizations that are already working on your cause or that may be interested in getting involved. Building relationships with others can facilitate information-sharing, and increasing your network of advocates will strengthen your campaign!