Formulating Objectives

After researching your concern, you will be able to define clear objectives for your advocacy work. Your research will help you choose both your direction and targets.

  • Direction: Your direction is the concern you decide to focus on. There are many different issues, so your research will help you narrow down your interests.
  • Targets: After you have a clear direction, the next step involves making short-term and long-term goals (or targets). Formulating these targets is an important early step. This will bring meaning and consistency for you and your group.

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