CPJ's Advocacy Toolkit
Developing an Advocacy Strategy
Advocacy How To's
- Forming Relationships with Policy-Makers
- Calling Your MP
- Meeting With Your MP
- Writing a Letter to Your MP
- Writing a Letter to a Cabinet Minister
- Meeting with civil servants
- Writing a One-Page Brief
- Preparing and Submitting a Petition
- Organizing a Public Meeting
- Organizing a Demonstration
- Working with the Media
- Writing a Press Release
- Using Social Media
- Engaging Younger Generations
After researching your concern, you will be able to define clear objectives for your advocacy work. Your research will help you choose both your direction and targets.
- Direction: Your direction is the concern you decide to focus on. There are many different issues, so your research will help you narrow down your interests.
- Targets: After you have a clear direction, the next step involves making short-term and long-term goals (or targets). Formulating these targets is an important early step. This will bring meaning and consistency for you and your group.