CPJ's Advocacy Toolkit
Getting Started
Developing an Advocacy Strategy
- Doing research
- Formulating Objectives
- Choosing Tactics
- Working with Others
Advocacy How To's
- Forming Relationships with Policy-Makers
- Calling Your MP
- Meeting With Your MP
- Writing a Letter to Your MP
- Writing a Letter to a Cabinet Minister
- Meeting with civil servants
- Writing a One-Page Brief
- Preparing and Submitting a Petition
- Organizing a Public Meeting
- Organizing a Demonstration
- Working with the Media
- Writing a Press Release
- Using Social Media
- Engaging Younger Generations
Additional Resources
After researching your concern, you will be able to define clear objectives for your advocacy work. Your research will help you choose both your direction and targets.
- Direction: Your direction is the concern you decide to focus on. There are many different issues, so your research will help you narrow down your interests.
- Targets: After you have a clear direction, the next step involves making short-term and long-term goals (or targets). Formulating these targets is an important early step. This will bring meaning and consistency for you and your group.
The full content of this page is available to registered users only. Log in or create account to gain access. You will be automatically subscribed to JusticE-News, our monthly e-newsletter.
