CPJ's Advocacy Toolkit
Developing an Advocacy Strategy
Advocacy How To's
- Forming Relationships with Policy-Makers
- Calling Your MP
- Meeting With Your MP
- Writing a Letter to Your MP
- Writing a Letter to a Cabinet Minister
- Meeting with civil servants
- Writing a One-Page Brief
- Preparing and Submitting a Petition
- Organizing a Public Meeting
- Organizing a Demonstration
- Working with the Media
- Writing a Press Release
- Using Social Media
- Engaging Younger Generations
A one-page brief is a useful tool to communicate your message to MPs, the media, and others. The one-page brief summarizes the problem, the background information, and the solutions that you propose. This is a good resource to bring to a meeting with an MP, to give to the media (for instance, if you are holding a media-covered event), or for anyone who is interested in learning about your issue.
A one-page brief is particularly helpful if you are working with others on the issue. Having key ideas summarized in one page will help to maintain consistency within your group or organization. If one page is not enough to cover the essentials, it may spill over to a second page. Anything longer than two pages will probably not be read in full.
Your one-page brief should include:
- Your name and contact information.
- Your key message.
- The problem as you see it.
- Background on the issue and, if appropriate, your past involvement in it.
- The rationale for your solution.
- Your recommendations.
|Go Deeper. For more information on political activism, see Amanda Sussman’s book, The Art of the Possible.|