Working with the Media

Working with the media is an important component to any advocacy strategy.  It can increase public awareness and can also catch the attention of elected officials.   You may find yourself engaging with the media through writing press releases and letters to the editor, or by offering information to a journalist.  The media may also contact you for an interview.  It’s important to know how to approach the media and how to get your voice heard through newspapers, television, and the radio.

Approaching the media

  • You should approach newspapers first because TV and radio journalists often get their stories from the newspaper.  They are also able to go more in-depth on a topic.

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